How do you take a carpentry company to the next level after 25 years of successful operation? The answer: Hubify.
Customer
Enkelbygg AS
Year
2022
Services
Visual profile
New logo & website
Commercial consultancy
Visibility in Social Media
Hubify-resources
Kjetil Hundhammer
Fredrik Fornes
Alinde Lombaard, Iconize
Claus Skålevik, motto
First, we refined the concept through a commercial sprint.
By preparing a commercial status report and setting up Hubify's 100-day plan, we identified the low-hanging fruits for Enkelbygg.
One of these was to shift the focus from being a carpentry company that can do "everything" to becoming the preferred cabin supplier in Ryfylke.
An analysis of the existing visual profile was carried out, which concluded that they should undergo a complete revitalization of their logo, website, and digital visibility.
The most important element here was to include fewer half-finished building images and more pictures of people and the feeling that Ryfylke gives you.
- From concept to optimizing our LinkedIn profiles, Hubify doesn't give up once the plan is in place. They ensure that we follow through with it as well.
- Arild Vika Karlsen, CEO of Enkelbygg.
LOGO EXPLANATION
Modern shape
A "crest" historically symbolizes family. The shape is used here to signify community, family, and togetherness.
Sea view
Every cabin from Enkelbygg has a sea view. Therefore, the sea must be represented in the logo.
Cabins & mountains
Cabins in their natural element: surrounded by majestic mountains.
Sun & moon
During the day, you can fish, paddle in a canoe, and go hiking. When the moon appears, families gather around the campfire at the cabin.
Moss Green
#627972
Copper #854827 / #DD9266
Ocean Blue
#1D3339
Pale Blue
#B6CACC
