Soiltech took a new step towards creating a greener future by revitalizing their own brand platform.
Customer
Soiltech
Year
2022/2023
Services
Clarify-session
Revitilizing logo and visual identity
New website
LinkedIn workshops
Hubify-resources
Kjetil Hundhammer
Fredrik Fornes
Cecilie Milenkovic
Alinde Lombaard
Claus Skålevik
Bjarne Uldal
A modern boost for a modern company.
You know you have a product that makes the oil and gas industry greener – but you need help telling the story. That's how the collaboration between Soiltech and Hubify started.
They wanted to strengthen the company's profile and brand, while also making the company's technology and solutions more accessible and well-known. But how?
We had to figure that out: So we ran a Clarify session with the goal of revitalizing the current brand platform for further growth. The result: A new, "green" thread in everything Soiltech does in communication and its visual impression.
A modern boost for a modern company.
– Hubify has helped initiate a transformation in the company. We had strict requirements for execution and delivery, and Hubify have been accommodating and solution-oriented. This has been a learning process!
— Eric Haakon Skjæveland, Project Manager i Soiltech
LOGO EXPLANATION
Purified water
A modern version of the water droplet, playing on Soiltech's water purification.
Waste treatment
The transitions in the shape represent the process - the steps the contaminated waste goes through before becoming reusable water.
Structural shape
The structure points towards the mechanical part of the process - no chemicals are involved.
Brand Original Green
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Lime Green
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Mint Green
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Mint Light Green
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